As the festive season approaches, Southend-on-Sea City Council is encouraging residents and businesses to shop locally through its renewed It’s Local Southend initiative.
The It's Local Southend business directory helps connect residents with a wide range of local shops, services, and businesses across the city, making it easier to support the local economy.
Councillor Daniel Cowan, leader of Southend-on-Sea City Council, said: "Shopping local isn't just for Christmas; it's for every season. By supporting local businesses, you're helping to create jobs, boost the economy, and keep Southend thriving.
'As we approach the festive period, I encourage everyone to use the It's Local directory for holiday gifts and services, and to continue shopping local throughout the year. It's one of the best ways to ensure your money has a positive impact on our community."
The It's Local Southend directory is a free resource designed to support the growth of local businesses while offering residents a greater variety of products and services. Shopping locally helps reduce carbon emissions, fosters sustainable business practices, and preserves the unique charm of Southend's independent shops and high streets.
Colin Ansell, chief executive of Southend-on-Sea City Council, added: "Supporting local businesses is vital to maintaining the vibrancy of our city. Whether it's for Christmas shopping or everyday needs, choosing local keeps money circulating within the community, creates jobs and enhances the diversity of businesses in Southend. The It's Local directory makes it easier for residents and visitors to discover everything our city has to offer."
Residents can also take advantage of the Southend Pass, offering up to 3 hours of parking in car parks and on-street bays across the city. With an additional allowance in the central seafront area between 6 pm and 9 pm, the pass makes it even easier to shop local and enjoy all that Southend has to offer during the festive season and beyond.
To explore the directory or register your business for free, visit It's Local Southend Business Directory.
An online brochure is also available online.